I have chosen to evaluate the new layout of the popular user-based content sharing site Digg.com
Good
Digg's new site is soft and aesthetically pleasing. Using warm, light colors such as soft blue and lime green on a white background are good for a browsing site like Digg. If the site's main goal was to direct the eye to a specific place or it had a central purpose then stronger colors would more appropriate, but because it is intended to be for easy looking then soft and mild colors work. The curved edges also help achieve the leisurely theme.
Bad
The light colors are taken to a bit of an extreme, making the page a little too leisurely and borderline uninteresting. The page is very repetitive and its wishy-washy nature doesn't make me want to explore, and nothing stands out.
Ugly
Similar to the old Digg, sponsored sites are integrated within the pages that are prominent due to their popularity, which is clever marketing because it leads passive viewers to believe sponsored sites are popular too, but it is deceptive for the same reason.
